For mobility start-ups, Paris offers an irresistible target. The region’s population is more than 12 million and it attracts approximately 40 million tourists per annum. The city’s leadership has taken a hands-off approach to free-floating bikes and scooters. The result? Chaos.

Rowdy Audi

Following last week’s coverage of Continental Tires amongst others, Audi has announced it will cut 9,500 German jobs, again citing the expensive shift to electric car production as the reason for this. The Volkswagen Group premium brand said it will cut up to 9,500 jobs by 2025 but would also create up to 2,000 new positions in the areas of electric mobility and digitalization.

Ellen Electric

Ellen, an all-electric ferry with the claim of having the longest electric range, has been in operation for a few months now, and they estimate that the electric vessel is going to save 2,000 tons of CO2 emissions a year.
The operators of the first all-electric ferry in Norway, the Ampere, reported all-electric ferry cuts emissions by 95% and costs by 80%.

Mastercard Mobility

Mastercard is partnering with global investor Meridiam to help upgrade transit systems by introducing smart payments and laying the groundwork for mobility-as-a-service (MaaS), Mastercard said in a press release last Wednesday 20th November. During the next few months, Mastercard and Meridiam will work to identify key cities that are looking to transform their urban mobility systems.


This week’s video content features Tata Motor’s Climate Chamber Test, which puts its Nexon EV through the most extreme conditions to prove its road-worthiness at extreme temperatures.



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